Facebook Ad Interest Hunter for EngineScout

Client Overview

EngineScout is a performance-driven digital marketing agency based in Melbourne, Australia, founded by Jonathan Gorham. Known for its sharp focus on data-backed SEO and paid advertising strategies, the agency helps ambitious small and mid-sized businesses grow their traffic, leads, and sales. With a reputation for transparency, deep marketing expertise, and tactical execution, EngineScout consistently ranks among the top SEO agencies in Australia and serves clients across a range of industries.

Problem

Facebook’s native Ads Manager often hides many interest-based targeting options. Marketers were missing out on valuable audience segments simply because they weren’t searchable in the default interface.

Objectives

1. Find hidden interests not shown in the default Ads Manager search
2. Build a fast, self-serve tool marketers could use instantly
3. Generate leads for the EngineScout agency without relying on manual outreach

Solution

We developed a standalone web tool (still live) that queries the Facebook Marketing API and returns hidden interests based on the user’s keyword input.
Key features included:

• Simple keyword input and one-click interest discovery
• Copy-to-clipboard functionality for quick use
• Daily usage limits with email capture to unlock more
• Seamless Product Hunt launch integration

Results

• #2 Product of the Day on Product Hunt
• 50,000+ unique users per year
• 10,000+ email subscribers collected
• Ongoing lead generation for EngineScout, years after launch

Conclusion

What started as a side-tool became one of EngineScout’s biggest inbound assets. It positioned them as leaders in smart ad targeting, generated thousands of leads, and still gets traffic and backlinks to this day.

Client Feedback

“I hired Riz to help me develop an online marketing tool + some additional customer coded forms on my website. Riz is professional, reliable and can quickly understand what you want to achieve/build. Highly recommend his services.”

— Jonathan Gorham, Co-Founder @ EngineScout