Metatest Lab: A Laravel-Powered SEO Meta Management Platform

Client Overview

About the Founder

Logan Bryant is a performance-driven SEO leader with over a decade of experience:

• Former Director of SEO at Tipalti and WorkBoard, where he grew non-branded organic traffic 15x in 2020
• Built and led high-impact SEO teams, driving six-figure ARR growth
• Passionate about automating repetitive workflows to focus on high-impact strategy

About Metatest Lab

Metatest Lab is a SaaS platform that:

• Centralizes meta-tag management across multiple domains
• Integrates in real-time with Google Search Console for up-to-date insights
• Serves agencies and in-house SEO teams managing 10+ sites

Why Titan Dev Agency Was Engaged

Logan had invested tens of thousands in another agency’s Symfony build but faced:

• Stalled progress with an incomplete MVP
• Communication breakdowns and weeks-long delays
• Ballooning costs with no clear ROI

Referred by a trusted friend, Logan turned to Titan Dev Agency for a transparent, speedy rebuild in a tech stack we master.

Problem

Metatest Lab’s MVP needed to support these core capabilities:

• Bulk editing of page titles & H1s across domains
• CMS-agnostic metadata deployment in a unified dashboard
• Title testing framework for A/B updates at scale
• Real-time GSC data integration to surface optimization opportunities
• Instant deployment, no more dev-ticket delays
• Multi-domain user management under one account

Objectives

• Complete Feature Set: Build end-to-end MVP functionality as specified
• Maintainable Codebase: Use Laravel & Livewire best practices
• Transparent Process: Provide daily demos and rapid feedback loops
• Budget Discipline: Keep rebuild cost under one-third of prior estimates

Solution

1. Discovery & Planning
   • One-hour scoping session to map features and two-week timeline for initial MVP
2. Tech Stack
   • TALL: Tailwind · AlpineJS · Laravel · Livewire · MySQL
   • Stripe API for Billing
   • Google Search Console API
3. Sprint Execution
   • Two 1-week sprints with clearly defined deliverables
   • Daily updates for feedback
4. Built Features
   • Bulk Meta Editor: Titles & H1s in one unified table
   • Title Testing Engine: Roll out A/B title updates at scale
   • GSC Dashboard: Live insights to prioritize tag changes
   • Bypass Dev Queues: Instant deployment without CMS access
   • Multi-Domain Management: Single-sign-on for all client domains
   • Freemium Billing: Tiered plans via Stripe subscriptions

Results

• 2-Week Launch: All MVP features live on schedule
• 30% of Original Cost: Rebuild delivered under one-third of the prior spend
• Zero Technical Debt: Clean, documented Livewire components
• Scalable Base: Ready for rapid next-phase feature rollouts

Conclusion

By rebuilding in the TALL stack, Titan Dev Agency delivered Metatest Lab’s full MVP on time, under budget, and with crystal-clear communication, setting Logan up to onboard public beta users and iterate at speed.

Client Feedback

“Titan Dev Agency rescued my SaaS project at exactly the right time. Previously, I had been developing my tool with a separate agency, but I was having issues with the old agency’s turnaround times and long delays in communication.

Rizwan pitched me on the idea of rebuilding with Titan Dev Agency, which I was hesitant to do at the beginning, but it turned out to be the right call! Titan Dev Agency was 5X faster in their turnaround times, which allowed us to finish the project at much faster speeds, and with stronger coordination between teams. This team gets my full 5-star recommendation for all-around excellence.”

— Logan Bryant, Founder Metatest Lab ex: Tipalti, WorkBoard